The official website (im.wo.com.cn) of “Wo You”, China Unicom’s instant communication tool, was formally launched at 0:00 on August 5, 2011. Users now can download Android Campus Version and PC client from the official website of “Wo You”. This shows that all of China's mobile operators have entered the IM market, and the competition of instant messaging in the field of wireless Internet will start in an all-round manner.
China Unicom’s “Wo You” is positioned as a cross-carrier, cross-platform instant messaging software for both Internet and mobile phone users. In addition to the basic instant messaging features, it also has the following characteristics: “Wo You” client can scan and analyze the user's mobile phone address book to help the user find his/her contacts using “Wo You”; across the traditional Internet and mobile Internet, in addition to the released Android and PC versions, ios, Symbian 3 and KJAVA versions will be soon introduced; “Wo You” products are not only for China Unicom’s subscribers, and all users of mobile communications can download and use it; integration of the communications functions of traditional carriers, specifically, users can send text messages to their “Wo You” friends through the PC client (it is reported that there is a discount for text messages sent among China Unicom subscribers), and get off-line text message alerts; “Wo You” also realizes the popular walkie-talkie function. According to the sources of China Unicom, “Wo You” aims to create an open Internet platform, and will be integrated with services such as microblogging and email in the future. As a business of great strategic importance in China Unicom’s mobile Internet strategy, “Wo You” has attracted close attention from the market, the industry, as well as China Unicom’s subscribers since its exposure in last year. The release of “Wo You” (Campus Edition) is in line with China Unicom’s campus brand “Wo Pai”. The free domestic targeted 500MB of traffic in the newly-launched “Wo Pai 36 yuan package” can be used in services including “Wo You” (Campus Edition). Currently, the features of “Wo You” (Campus Edition) mainly include Internet-based instant messaging, group management, address book management, and etc. The final version of “Wo You” service will be divided into two major categories – Campus and Public editions. According to the sources of China Unicom, the official commercial trial of “Wo You” (Campus Edition) has been scheduled on August 15, 2011, which is still in the beta stage. The launched beta version is being constantly optimized, and it is hoped that users can come to participate in the tests. Moreover, the much expected iPhone version of “Wo You” will also be released in the middle of this month.